It’s hard to manage a profitable local, independent pizzeria. You and your pizzeria might have limited resources to promote your business (compared to the big chains) so you have to be creative planning and executing your marketing plan. The good news is that your business can be exciting with low budget! Let’s see these tips.
1. Offer more than just pizza
We can’t repeat enough that word of mouth marketing is one of the most effective tools in your hands, especially when your focus is your local area (as a pizzeria owner).
You don’t need to spend millions to endorse your pizza, but you have to reach your local community smartly by building trust, great service and credibility. Make sure you let your customers help spread the word of your service and reward them for doing this.
How can you trigger more people to use Feedbackdog and give you more and more feedback?
- Offer a special menu item only to those who fill the survey.
- You can put questions about special events in your survey, for example: “Would you like a Halloween-themed midnight dining with decoration? With surprises, costume contest, and more…”
- Enhance your restaurant experience with your survey: If you are planning to release online ordering or deals (it’s okay to offer 2for1 dinners, but can you tell if there is no demand for your single guests?).
Listen to your customers – they will help you create a good on-demand product service. Focus on the unique aspects of your business, and make these key points as visible as a road sign – You can pave this road to you pizzeria to increase the number of visitors. Make sure customers get what they predict. Meanwhile you can expand the horizon of your pizzeria by delivering new, better experience – with Feedbackdog you can study the reactions and needs so you can wisely choose new directions depending on the attitude of your guests.
2. Gather customer data
Ask for the email address of your customers so you can offer them special deals or coupons. Not to mention that you can reach your guests who forgot about your pizzeria. You can send them newsletters and invite them to come and visit again!
Have you got an online survey or a questionnaire at your table? Don’t miss any customer feedback. If you provide pizza delivery via online or phone ordering, FeedBackDog is one of the most effective tools to collect surveys. Just simply place the QR code on the pizza box for example.
You can easily follow your customer database with the help of FeedBackDog as you can see the shared email addresses and the rate values of users. You will have the opportunity to write customized letters to these guests, depending on their reaction and impression of their latest visit. Even if you get a negative comment, you can solve it respectfully and focus on the solution.
3. Be kid-friendly
Help families and let them have a quality time together with pizza! Make sure kids can play with games, toys, draw-and-colour doodles while their parents rest a little – they will appreciate it! Also, kids will find this kind of dining super exciting and they will surely tell their parents to come back soon.
What about a cool birthday pizza party? If you consider this kind of focus, you can participate in a special day of a child – they will remember this party (and your service) forever! Not to mention that they will give you positive ratings with FeedBackDog☺.
4. Magnet your local area
Give away magnets to your guests, they will most likely keep it on the fridge – When they are in struggle „to cook or not to cook”, your pizzeria’s magnet (with contact info on it) will remind them: Hey, it’s pizza time!
(Or it can be a keychain, pen or anything similar. The point is that these custom printed promotional products will keep your name in front of people.)
If there is enough room for it, you’d better place a QR code on your magnet so they can 1-click order from your website by a mobile phone and give you feedback about their ordering experience. Keep in mind that you can easily connect your offline and online channels to reach more people in your area (just like the “QR on pizza box” example what we mentioned before). Also, this could be a huge advantage which can separate you and your success from your competitors.
5. Build and maintain a website
This is a very important component of your marketing plan. You must keep it simple, easy to navigate and it should be updated daily (at least weekly). You can spice it up beyond the contact info and menu list with more handy information, like promotions, daily specials and upcoming events, etc.
Another great idea is to run a blog associated with your website.
FeedBackDog can give you the opportunity to put your survey directly to your website beside the QR code so you can receive feedback from it.
One last important thing about your website: optimize it for mobile!
9. Plan & measure
If you can’t see the numbers behind your marketing, how can you track your progress, how can you improve?
Small business owners often don’t have time for planning, but they can save a lot of time and money if it’s done the right way. Can you tell if your latest coupon or special menu promotion was better? Draw the conclusion.
Do you use any marketing tactics on your own? You have to understand your strengths and weaknesses. What do you have to offer to attract customers? What makes you different from your competitors, what are your main advantages? What tempts your guests? Most pizzeria owners use different ways to market their business, but can they really tell what is effective and what is a waste of time (and money)? Control these things by tracking the results of your efforts with FeedBackDog.
Sometimes you win, sometimes you learn a lesson – which can be valuable too. Feel free to try and mix these marketing tactics with your existing marketing plan, you will see a huge traffic increase by improving the elements of your business – in this case it is essential to listen to your customers via FeedBackDog.