What probably most people value the most right after money is time. This makes it extremely hard to ask anything that is time consuming. So this is the case when you ask for your customers’ feedback, when you want to survey them.
Negative customer feedback can happen to anyone and you don’t have to be afraid of it. Nay! If you are smart enough, you can easily build an advantage out of it. Paying attention even to the slightest negative feedback, collecting it in the right way and actually dealing with the problems can be very beneficial for your company.
Mobile devices, smartphones and tablets are huge whether we like it or not. Everyone has one and people use them literally everywhere. That provides a great variety of opportunities for your brand. When it comes to customer surveys and collecting feedback, mobile can be a good direction, too.
There are two sides to every coin. If we compare mobile surveys to paper-based surveys, there are many more benefits of mobile surveys and here is why.